connectors
May 4, 2009
If you want others to know what Christ will do for them, tell them what He has done for you.
READ: 1 Thessalonians 1:2-10
From you the word of the Lord has sounded forth, not only in Macedonia and Achaia, but also in every place. —1 Thessalonians 1:8
Marketing professionals have known for years that a product recommendation from a friend is among the most effective means of advertising. That’s why many large companies recruit consumers who receive free samples of their products along with the encouragement to recommend them to family and friends. One major US corporation regularly sends coupons and products to 725,000 selected people called “connectors,” who spread the word to others.
The gospel of Jesus Christ is more than a product. It is God’s great plan for bringing people into a living, vital relationship with Him. But the gospel is conveyed most effectively by example and by word of mouth. Paul commended the Christians at Thessalonica for their exemplary living and their effective witness: “From you the word of the Lord has sounded forth . . . . Your faith toward God has gone out, so that we do not need to say anything” (1 Thess. 1:8). Because their lives had been radically changed (v.9), they found it impossible to keep silent about their faith.
A university professor who trains advertising professionals says, “It’s human nature to talk about things that excite us.” God’s grace is all the incentive we need to recommend our Savior to a friend. — David C. McCasland
Source: Our Daily Bread
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connectors
May 4, 2009 READ: 1 Thessalonians 1:2-10 From you the word of the Lord has sounded forth, not only in Macedonia and Achaia, but also in every place. —1 Thessalonians 1:8 Marketing professionals have known for years that a product recommendation from a friend is among the most effective means of advertising. That’s why many [...]
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